Weed Like Change

“Weed Like Change!” was a 3-month campaign led by a coalition of more than 28 brands, 30 retail locations, and 50+ allied businesses and nonprofits including Dr. Bronners, MAPS, and Sun+Earth Certified, aimed at uplifting small regenerative farming communities. From establishing value propositions & how to visually explain them, we strategically turned a phrase into a movement.

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Some highlights: More than $1-Million Sun+Earth Certified retail sales were generated by 30 retail locations across California and Oregon. 35 Educational events were hosted throughout the campaign. 20 media hits covered “Weed Like Change!” with 2.8M (estimated) people reached.

The committee behind the campaign is currently reflecting on our work to date and is beginning to envision the next steps to build on our momentum and continue expanding the market for regenerative organic cannabis in 2023.

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Read about the campaign in Forbes

> Weed Like Change Nourishes the Soil to Regenerate the Cannabis Industry

> Woody Harrelson Talks Cannabis At The Woods Dispensary Opening